Guides
Practical notes on briefing, formats and what actually fits a given product — written from running these projects, not general marketing advice.
What a 360° Product Presentation Actually Involves
What an interactive 360° product view is, what it takes to produce one well, and how to tell if a product is actually suited to it.
Read guideHow to Brief a Visual Content Project
What to include in a brief so the first draft is close to what you actually need — for stills or an interactive presentation.
Read guideProduct Mockups vs. Real Photography: Which One Do You Need?
A practical way to decide between a rendered product mockup and a real photo or video shoot, based on what you actually have to work with.
Read guideCars, Motorcycles, Real Estate, Motorcycle Gear: How Visual Needs Differ
Why I work across these four categories, and how what a good visual actually needs to show differs between them.
Read guide