A look at how a e-commerce stills project for cars actually comes together, start to finish.
1
The product
Every project starts with a reference: a stock photo of the exact trim, a manufacturer press shot, or a reference photo from your own fleet. On a real project, that's a raw photo of this car — before anything is composited, retouched or styled.
2
The service
A clean, consistent set of stills for a catalog or storefront — same background, same lighting, same crop, across every car.
Purpose
What you want this car to do — a listing, an ad, a hero image, a catalog entry.
Placement
Where it will actually be seen — a website, social feed, print, a storefront.
Fit
What best matches the car itself and the brand around it.
Before production starts, we agree on how it should look. On a real brief these come from a short conversation — here's the kind of choices that go into it.
The options below (backgrounds, tones and more) are illustrative examples, not a fixed menu — real projects aren't limited to these.
4
Work begins
While I get to work on this one, you can already start thinking about the next car in your fleet or lineup — and what kind of presentation it needs.
Placeholder