How it comes together

E-commerce Stills for Real Estate

A look at how a e-commerce stills project for real estate actually comes together, start to finish.

1
The product
Every project starts with a reference: the current listing photos, or photos from a scheduled walkthrough of the property. On a real project, that's a raw photo of this property — before anything is composited, retouched or styled.
2
The service
A clean, consistent set of stills for a catalog or storefront — same background, same lighting, same crop, across every property.
- Purpose
  What you want this property to do — a listing, an ad, a hero image, a catalog entry.
- Placement
  Where it will actually be seen — a website, social feed, print, a storefront.
- Fit
  What best matches the property itself and the brand around it.
Key VisualsE-commerce StillsLifestyle Compositing Property Walkthroughs Photo Enhancement & Retouching
3
The decisions
Before production starts, we agree on how it should look. On a real brief these come from a short conversation — here's the kind of choices that go into it.
The options below (backgrounds, tones and more) are illustrative examples, not a fixed menu — real projects aren't limited to these.
Room set
Full room-by-room setKey rooms only
Lighting
Natural daylightTwilight / dusk conversionAmbient interior lighting
Staging
As-isVirtually stagedDecluttered
4
Work begins
While I get to work on this one, you can already start thinking about the next property in your portfolio of listings — and what kind of presentation it needs.
Placeholder
Start your project

The product