A look at how a key visuals project for real estate actually comes together, start to finish.
1
The product
Every project starts with a reference: the current listing photos, or photos from a scheduled walkthrough of the property. On a real project, that's a raw photo of this property — before anything is composited, retouched or styled.
2
The service
One hero image built to anchor a campaign, a homepage or a listing — everything else supports it.
Purpose
What you want this property to do — a listing, an ad, a hero image, a catalog entry.
Placement
Where it will actually be seen — a website, social feed, print, a storefront.
Fit
What best matches the property itself and the brand around it.
Before production starts, we agree on how it should look. On a real brief these come from a short conversation — here's the kind of choices that go into it.
The options below (backgrounds, tones and more) are illustrative examples, not a fixed menu — real projects aren't limited to these.
4
Work begins
While I get to work on this one, you can already start thinking about the next property in your portfolio of listings — and what kind of presentation it needs.
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